Thursday, April 29, 2010

Ad Deconstruction




I have seen commercial and ads to nutrisystem everywhere. These commercials keep telling you that in order to look great you need to look thin. They make people who are not thin feel not so great looking. I choose this ad because I am constantly reminded to loose weight. I want to see how much truth there is to these ads that make you believe such things.
Deconstructing time:

Association: People see the picture of the woman in her before picture and after picture showing that she indeed has "lost" her weight with this product. People now desire to be like this woman.

Bribery: There will be individual counseling for free.

Plain Folks: The woman in the ad looks like an ordinary lay who has lost weight with this system. It makes you believe you can also.

Repetition: " I went on nutrisystem and lost..." Repeating these words to convince you into trying the product.

Tuesday, April 20, 2010

The Super Bowl



What do people eat when watching the Super Bowl? They usually have chips , soda, beer, burgers and other junk food. The reason the Super Bowl allows the advertising is because that is what people like to eat. It is a reminder of the new junk food there is. Advertisers are willing to pay 3 million dollars for 30 second ads and the Super Bowl ain't complaining.